Key Design Studio - KeyBank

Key Design Studio is an embedded change agency that uses strategy + creativity to reframe problems, products, and experiences, and accelerate transformational growth for KeyBank.

As a consultant within the organization, I specialize in providing innovative solutions to business problems through design, prototyping, and creative methodologies. Leveraging my expertise in discovery and analysis, I actively contribute to or lead ideation, prototyping, and testing for our Human-Centered Design (HCD) projects.

My role entails creating conceptual and directional design solutions across various channels and touchpoints, encompassing prototypes, design artifacts, and engaging presentations. Additionally, I actively lead and facilitate design workshops and user interviews, employing KeyBank's 5-step process to drive impactful outcomes.

For more information visit: Key Design Studio at KeyBank

Wealth Management Portal

I led the redesign of the Wealth Management portal through user interviews, prototyping, web-based product design, and strategic enhancements, ensuring a superior user experience.

Spearheaded reimagining of the portal
Oversaw comprehensive projects
Conducted user interviews
Led prototyping efforts
Directed web-based product design
Implemented strategic enhancements

Internal Applications

Led multiple redesign and strategy projects for internal applications, including loan collection, investment management, and internal search engine enhancement, demonstrating expertise in diverse areas.

Successfully implemented redesign initiatives for internal applications
Led strategy projects in loan collection, investment management, and internal search engine functionality
Demonstrated proficiency in diverse areas of application enhancement

Inclusive Design Workshops for Holistic Stakeholder Engagement

I facilitated diverse workshops to foster collaboration among stakeholders and users, ensuring inclusivity in product development.

Conducted in-person and digital design workshops.
Focused on fostering collaboration.
Engaged stakeholders and users actively.
Promoted inclusivity in design processes.
Enhanced product development approach.

Design Thinking's Influence on Business Strategy

Led strategy-based projects, including trend and competitive analysis, qualitative research, shaping KeyBank's strategic direction, and fostering successful partnerships and growth opportunities.

Multiple projects involving trend and competitive analysis
Direct impact on KeyBank's business decisions
Influence on business cooperation and mergers and acquisitions
Shaping the company's strategic direction
Fostering successful partnerships and growth opportunities

Crafting Comprehensive User Personas

I excel in leveraging research data to create detailed user personas, facilitating a comprehensive understanding of the user journey and pain points for the design team and clients.

Enhance design processes through meticulous crafting of user personas
Utilize research data to identify key pain points
Foster a more informed and user-centric approach